Developing Internet marketing strategies for today's dynamic market.


Search Engine Optimization (SEO) Services

Search engine optimization or SEO is a key element for achieving long term success on the Internet. In order to reach a broad audience of potential customers on the Internet you must rank well on the major search engines. The TAC Group has both the expertise to get your site to the top of the search returns pages (SERPs) and the dedication to keep it there.

Search Engine Optimization (SEO)
Search engine optimization or SEO is the practice of getting web sites to rank well within the natural / organic search engine returns. SEO consists of two major elements, on page attributes and off page attributes. Each of the major US search engines, Google, Yahoo, MSN, and Ask Jeeves, have different algorithms that combine hundreds of different factors and weights to determine how they rank web sites in their search engine return pages.

These algorithms are constantly changing and achieving a first page ranking in a SERP for one month is no guarantee your site will consistently rank well. At The TAC Group we are vigilant about staying on top of the current search engine algorithm trends in order to ensure that we not only get your site to the top but that we keep it there.

Keys to Search Engine Optimization Rankings:
Although all four top search engines algorithms vary their ratios continuously there are several constants that if built properly will help a site rank well. On page elements that consistently carry great weight are the title tags, header tags, and use of keyword rich copy. Key off page elements include inbound links and link anchor text. For more information download our Search Engine Marketing White Paper.

Why Use SEO?
Given the dynamic nature of organic search it is easy to question the value of investing in SEO. However when one looks at the big picture the need for SEO becomes clear. Studies have indicated that searchers click on organic listings far more often than paid listings. Estimates range from a near 50/50 split between clicks on organic and paid listings on Ask Jeeves and Lycos to 60/40 on AOL and MSN, 65/35 on Yahoo, and 80/20 on search leader Google. In particular achieving high organic rankings on Google and Yahoo is vital if your goal is to reach a broad audience. Even with an unlimited paid search budget a site’s reach is limited to a fraction of the Internet population if SEO is ignored.

Why keep missing out on potential customers? See how The TAC Group’s SEO services can take your web site to the top of the search engines and get you more customers than you ever thought possible.


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