Search Engine Optimization
(SEO) Services
Search engine optimization
or SEO is a key element for achieving long term
success on the Internet. In order to reach a broad
audience of potential customers on the Internet
you must rank well on the major search engines.
The TAC Group has both the expertise to get your
site to the top of the search returns pages (SERPs)
and the dedication to keep it there.
Search Engine Optimization
(SEO)
Search engine optimization
or SEO is the practice of getting web sites to
rank well within the natural / organic search
engine returns. SEO consists of two major elements,
on page attributes and off page attributes. Each
of the major US search engines, Google, Yahoo,
MSN, and Ask Jeeves, have different algorithms
that combine hundreds of different factors and
weights to determine how they rank web sites in
their search engine return pages.
These algorithms are
constantly changing and achieving a first page
ranking in a SERP for one month is no guarantee
your site will consistently rank well. At The
TAC Group we are vigilant about staying on top
of the current search engine algorithm trends
in order to ensure that we not only get your site
to the top but that we keep it there.
Keys to Search Engine Optimization
Rankings:
Although all four top
search engines algorithms vary their ratios continuously
there are several constants that if built properly
will help a site rank well. On page elements that
consistently carry great weight are the title
tags, header tags, and use of keyword rich copy.
Key off page elements include inbound links and
link anchor text. For more information download
our Search
Engine Marketing White Paper.
Why Use SEO?
Given the dynamic nature
of organic search it is easy to question the value
of investing in SEO. However when one looks at
the big picture the need for SEO becomes clear.
Studies have indicated that searchers click on
organic listings far more often than paid listings.
Estimates range from a near 50/50 split between
clicks on organic and paid listings on Ask Jeeves
and Lycos to 60/40 on AOL and MSN, 65/35 on Yahoo,
and 80/20 on search leader Google. In particular
achieving high organic rankings on Google and
Yahoo is vital if your goal is to reach a broad
audience. Even with an unlimited paid search budget
a site’s reach is limited to a fraction
of the Internet population if SEO is ignored.
Why keep missing out on potential customers? See
how The TAC Group’s SEO services can take
your web site to the top of the search engines
and get you more customers than you ever thought
possible.
SEARCH ENGINE OPTIMIZATION
SERVICES INFORMATION REQUEST
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