Search Engine Optimized
Press Release Services
Writing Press Releases
At The TAC Group
we create and submit online press releases designed
to capitalize on the reach of the news search
engines. We write press releases with two purposes
in mind: to immediately increase your brand exposure
and to increase your web site’s search engine
rankings.
The growth of online news search engines, such
as Yahoo! News, Google News, and AOL News, has
had a dramatic impact on the public relations
and search engine optimization industries. The
news search engines have become sources for content
for thousands of web sites. In today’s market
a well ranked press release can be picked up within
24 hours by 1000s of news outlet sites across
the country.
Beyond the immediate impact of getting your story
in front of thousands of readers, search optimized
press releases can also serve as a catalyst to
additional press coverage. Journalists frequently
turn to news search engines first when looking
for topics for new stories. The writers at The
TAC Group write press releases designed to plant
the seed for additional press coverage and even
greater brand exposure.
Link Building Through Press Releases
In addition to increasing
brand awareness a search optimized press release
can be an effective tool for increasing links
helping to boost search rankings for your company’s
web site. We write press releases containing links
within the content. These links use your top keywords
in the anchor text in order to provide the maximum
boost in link value for your site. Each outlet
that picks up the release will end up linking
back to your company’s site through the
optimized anchor text providing valuable links
to help boost your site’s search engine
rankings.
Additionally most articles
that are written based on the press release will
include links back to your company’s site.
Although the anchor text of the link is at the
discretion of the journalist the link itself will
most likely be viewed by the search engines as
an authority link. Long term those stories and
associated links can provide a tremendous boost
to your site’s link popularity. The combination
of optimized anchor text from the original press
release and links from authority web sites can
greatly impact your site’s rankings.
For more information on online press release services
please fill out the following information request
form:
PRESS RELEASE SERVICES
INFORMATION REQUEST
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